The measures put in place to curb the COVID-19 pandemic have unquestionably accelerated the adoption of online shopping by millions of people.
People cannot visit their favorite restaurants or local grocery stores as frequently as they did in the past as people are advised to stay home. With restaurant and store traffic declining significantly in the U.S. during this period, people’s desire to enjoy their favorite food has shifted online.
Digital restaurant orders and deliveries surged by a staggering 63% and 67% respectively compared to the same period in 2019. In light of this positive news for food vendors, which online food delivery apps are driving the market?
FoodPanda is one of Asia’s largest food ordering apps. The app has established a foothold in 41 countries and banded together close to 40,000 local restaurants in various cities.
With COVID-19 fuelling a new appetite for food deliveries and driving aggressive growth in Asia and around the globe as more people work from home, the company has seen positive development. The company has particularly seen growth in new areas such as semi-finished meals and a surge in usage by older customers.
Mercato.com is an online grocery e-commerce platform that hosts independent groceries and specialty food stores across the United States. The platform currently hosts over 900 stores, including stores in high-density cities that are more vulnerable to the crisis, to rural communities across the nation.
The platform works by connecting people with the best independent grocers in their neighborhoods and delivering food with the click of a button. The platform allows you to choose food items and add them to a basket, and you can shop from one vendor or combine different items from multiple stores in a single order. Once you’re done choosing you simply schedule your preferred delivery or in-store pick up.
UberEats, the food delivery app by car-hailing service Uber, currently operates in over 1000 cities across the world. Despite the company’s car-hailing service being hit hard by the COVID-19 pandemic, the app has certainly seen an increase in the food delivery business.
To help support restaurants, the company is funding initiatives that seek to support them in keeping their kitchens firing to cater to people. The company is funding in-app marketing for small business restaurants and it recently introduced a 0% service fee for all pickup orders.
Ultimately, the COVID-19 crisis has changed how people work and the food delivery business is no exception. It seems the pandemic has spurred food deliver apps to think of new ways to make use of technology to take advantage of the situation and boost their reach and sales.
The relatively young food ordering and delivery business was already experiencing decent growth even before the COVID situation caught up with us. The trend is expected to continue simply because the industry is weaving more into what seems likely to become everyday culture as the market gradually eases back into the new normal.