Covid-19, lock downs, remote work, and a decrease in social activity stimulate people to flow into virtual worlds. Facebook popularized the term “Meta-universe” and indicated its intention to create a virtual world where users can interact with each other, buy and sell goods, work, and live. This is a stage in digital space development, which consists in combining all digital channels into a single one.
What Are The Business Opportunities?
Meta-universe is a space within which there will be no boundaries between the person and the content. The person will be immersed in a certain environment. This will be a new era in marketing where many opportunities in terms of custom advertisements formats open up.
In the meta-universe, a personal brand will also be formed. Now the entrance to the Instagram market is already very difficult. If earlier it was possible to easily attract a new audience, now, to be seen among competitors, it is important to buy Instagram followers. Nevertheless, algorithms provide an opportunity for everyone if a systematic approach is followed. The same strategy will work in the meta-universe. In case you enter the first to the market it will be easier to promote and receive more privileges for business development.
Brands are actively exploring the possibilities of digital channels because the pandemic has made adjustments and made market share capture in the meta-universe system more relevant than ever. The customer journey begins in the virtual world and ends in the real one.
Through an order in the online application, the goods are delivered to the end consumer. In addition to real products, people buy experiences. The world’s largest brands like Samsung, Balenciaga, and others are using game engines to completely reshape and recreate spaces and present them to audiences in a new way.
Much of the economy will be oriented towards new technologies. It is already impossible to advance on the Internet without a budget. The cost of traffic is constantly growing because more Internet companies appear on the market, more people are added to social networks, it becomes such a variety that it is very difficult to gain an audience. That’s why to have results, you have to buy real Instagram followers, set up tagged advertisements, collaborate with bloggers, etc.
What Changes Will The Meta-Universe Entail?
First, a new workspace. Nowadays, virtual spaces have already been created for company employees, where they can meet remotely, work on projects, and carry out assignments. But the new meta-world will force managers to rebuild again and create a more game workflow.
The meta-universe may well generate income. There will be new opportunities for authors and entrepreneurs. Authors will be able to create their products and scale them within the meta-universe.
For businessmen, a new platform for the sale of their goods and interaction with customers will appear. Large corporations are already entering the new market: Coca-Cola, Gucci. Virtual clothes are actively entering sales. Many fashion houses have started producing pixel clothing specifically for Zoom conferences.
Advertisers can get a virtual world created specifically for them. And the creative mode gives you almost limitless possibilities for customizing costumes, game plots, and even individual in-game worlds. Blockchain technology will be of great help here.
Meta has also taken a fresh look at education. Learning will become easier, more interesting, and more interactive with the new glasses. Thus, future doctors and healthcare professionals will be able to hone their skills in virtual reality.
To sum up, there will be many meta-universes. The fact remains that everyone will perceive them in their way. It is important to understand that one part is an opportunity and the same is the risk. Scientists have proven that a huge choice leads to depression.
Virtual reality provides a huge selection of goods, social networks, communication, and information. Content, like a luxurious life, news about financial success, broadcasting on social networks, forms the syndrome of missed opportunities in people.
The whole economy is formed in a way to have something: finances, wealth segments. But no one wants to be: accountable, disciplined, a strong person who bears risks. The digital economy is built on what drives our passions. Ultimately, this is not a matter of technology, but a moral choice.