Did you know that the sneaker resale market is worth over $2 billion? This is simply due to the fact that a large number of popular sneakers only saw limited releases, leaving a small number in circulation.
One of the most popular thinkers of all time is the Nike Air Max, and it has become prolific across many different subcultures like hip-hop and skateboarding.
The Air Max history might seem complicated at first, but it’s easier to understand than you might think. Let’s take a look at everything you need to know about the history of Air Max sneakers.
Air Max sneakers have been popular for over 30 years, and they show no signs of slowing down. The first Air Max sneaker was released in 1987, and it featured a large air bubble in the heel. This made the sneaker incredibly comfortable and popular with athletes.
In the early 1990s, Nike began to release Air Max models specifically for runners. These sneakers were incredibly lightweight and boasted superior performance. The Air Max 97, which was released in 1997, is a prime example of one of these sneakers.
The Air Max 97 was designed by Tinker Hatfield, who is also responsible for many other iconic Nike sneakers like the Air Jordan III. The Air Max 97 was inspired by Japanese bullet trains, and it featured a color scheme that included silver and red. This sneaker was an instant hit, and it soon became popular with hip-hop artists and skateboarders.
In fact, the Air Max 97 has been referred to as the “Sneaker of the Gods” by many people in the sneaker community. As you might guess, countless hip-hop artists have mentioned this particular shoe model by name in various songs. This also made a large impact on the total number of sales of the shoe.
In the past few years, Air Max sneakers have seen a resurgence in popularity. This is likely due to the fact that many new and unique colorways have been released.
For example, the Air Max 97 “Silver Bullet” was recently re-released and it sold out within minutes. Additionally, Nike has been releasing more and more collaborations with popular sneaker brands like Off-White and Supreme.
Why Are Air Max Shoes so Popular in Fashion?
Air Max sneakers are popular in fashion because they have a unique silhouette and are comfortable. The large air bubble in the heel makes them incredibly cushioned and convenient to wear. Additionally, the Air Maxes are a very versatile sneaker.
It can be worn with a wide variety of outfits, and it doesn’t necessarily have to be reserved for athletic wear. In fact, many people consider high-end Air Max shoes to be “luxury” sneakers.
The chunky design of the Air Max also offers a nice contrast to people with slim builds or those who wear tight outfits. You could even style them in a fashion-forward way by wearing them with dresses or skirts. There’s also something to be said about the juxtaposition of sneakers and formal clothing.
It’s not uncommon these days to see somebody wear a pair of Air Maxes alongside jeans and a shirt made from high-quality material. Looking for a reliable place to purchase Air Max kicks online? You can check out this resource to learn more.
Which Hip-Hop Artists Helped Popularize Air Maxes?
Many different hip-hop artists have popularized Air Max sneakers over the years. Some of the most notable examples include A$AP Rocky, Travis Scott, and The Game.
These artists often wear Air Max sneakers in their music videos and on stage, and this has helped to increase their popularity. Additionally, Nike has released several collaborations with hip-hop artists like these in the past few years.
Which Athletes Contributed to the Popularity of Air Maxes?
Athletes have contributed to the popularity of Air Max sneakers over the years. Some of the most notable examples include Michael Jordan, LeBron James, and Kyrie Irving.
These athletes often wear Air Max sneakers in their games, and this has helped to increase their popularity. Just as they have with hip-hop artist, Nike also clouds with high-profile athletes and has done so for decades.
How Did Nike Air Maxes Become Associated With Skateboarding?
Air Max sneakers have become associated with skateboarding because they are versatile and comfortable. The large air bubble in the heel makes them a perfect choice for skateboarders, and many professional skaters wear Air Max sneakers while skating.
Additionally, Nike has released several collaborations with top skateboarding brands like Supreme and Palace Skateboards. High-profile skaters like Nyjah Houston also collaborate with Nike, resulting in Nike Air Maxes becoming more popular throughout the skate community.
The Future of Air Max
Air Max sneakers show no signs of slowing down, and Nike has been releasing some amazing new models in the past few years. As time goes on, Nike will only continue to innovate the overall design of the shoe. They will also come up with different colorways to appeal to a wider audience.
Combined with the collaborations they organize with celebrities, athletes, and artists, you can expect Air Maxes to stay relevant for years to come.
Understanding Nike Air Max History Is Easier Than You Think
Although it might seem complicated at first, the Nike Air Max history is relatively straightforward and it is not difficult to see why the shoes are so appealing.
Keep this information in mind so that you can make the best purchase decision for you in the future. Looking for other in-depth articles about fashion? You can check out our blog for more information.