To understand the main purpose of a logo, we first need to know what a logo is and what it does to the image of any brand or company.
A logo is a company’s identity in the world. It should be simple yet complicated enough so that your business is easily recognizable by people around the world. It should show what your business stands for and what the identity of your company is.
The best example of a company’s logo that must be looked at is a Custom Logo Commercial Patio Umbrella. Nowadays, companies are spending more and more money on their visuals so that people can identify their products or services and help create a strong brand identity in the market.
There can be many ways a logo can be made, such as the use of online logo makers and software that have all the tools that help you create the right logo for your business. Although it may sound like it is a daunting task, however, with the right knowledge, it can be something easy, and you can create it on your own.
Today, we are going to look at some vital tips that you can use while you design a logo for your company. Theses tips are listed as follows;
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Visual Double Entendre
As technique know as visual double entendre can be used to make a memorable logo that people are not going to forget easily.
It is a fancy way of wrapping two images into one through the interpretation of an idea or concept. It will play a certain mind game with the audience that views it, and they will appreciate the hard work you have put into designing it.
It is a great way to catch the eye of the customer to make it memorable for them. Give it a try when you design your logo.
Colour Is Important
One of the most important things to consider when designing a logo is the colour palette. It is not a simple thing as colour carries the true meaning of your company and helps in communicating with the audience. Colour is something that will keep your audience pegged to your logo.
The colours you use in your logo should grab your audience and pull them in, as they give life to a logo and gives context.
However, do not forget that the use of grayscale is reliable and functional. If you do not want to experiment with colours, use grayscale to keep things simple yet eye-catching. Also, a single colour can be used to avoid a hassle in choosing what colour is right for you and avoid things getting complicated due to the use of multi-colours.
Also, sometimes you will need both grayscale and single-coloured variants of your logo, but this will depend on where you decide to use your logo.
Avoid Being Cliché
Every passing year, there is a new trend or fad that is introduced in logo designing. Although, it can be a good idea to study new designs and templates and jump on the bandwagon, however, when it comes to a logo, it can become very stale, and people end up using the same design ideas over and over again.
Certain design types are being used by many companies, and it is getting boring rapidly. It is a good idea to use a new and fresh type of design that you came up with on your own and ditch using the same old boring design trends that other companies are following.
By doing this, you will stand out in the crowd, and people are going to remember your brand or company for a long time to come. Although you can play it safe by using the same old type of design trends, nobody can have success by playing it safe every time.
Own Your Logo
By owing your logo, you will stand out from the herd and become easily recognizable by your audience. It can be the same as avoiding clichés as it ties closely to it. You can take the example of ‘EverNote’ logo, which only has an elephant with a curled up trunk and a fold placed on the ear of the elephant.
Whenever someone sees that logo, they can immediately identify it as the EverNote logo. The point is to make something that is truly memorable, and people can recognize your brand or company by just a glance.
Sit down and scribble few designs on a notebook and keep on trying until you have created something that is not generic, as your first few ideas will be generic and vastly used by other company logos.
Use Custom Lettering
While we are on the topic of being unique, there is nothing more unique than using custom lettering on your logo. Do not get it wrong, a simple logo can be eye-catching when done correctly, but you will have to take into account a lot of variables for a logo that is too simple.
There will not be any margin of error for you. The introduction of custom lettering in your logo design will help to ensure that it stands out in the crowd and memorable to the audience.
If a logo is famous, enough people tend to rip it off. The coca-cola logo has been ripped off many times in certain parodies during the last ten years or so. Think of some type of lettering design that will stay unique to your logo for the days to come.
Passive Versus Active
Nowadays, the concept of introducing a motion in a company’s logo is used widely. Keeping logo stationery, for example, the Apple logo is a great way of playing things safe. However, instilling motion in a logo’s design can give it the uniqueness that it requires to become recognizable and hard to forget.
Introducing a certain aspect of motion, for example, the Twitter logo depicts a bird that is flying, is a great implementation of motion in a logo to create life into it, so that people will never forget it. A sense of motion is crucial when it involves an animal like a bird or a dog.
If you have a certain animal of any type of creature in your logo, be sure to introduce some motion to it. It will help in capturing the eye of the audience.
Make It Scalable
Your logo will not be restricted to online viewing or picture. It will be posted on huge banners and billboards. So it a great idea to make it scalable so that it looks good while being small as well as big.
However, if it does not look the same on a bigger scale and loses its proportionality, the design of the logo is going to fail.
Similarly, if the logo is not clear enough when it is going to be printed on promotional material like a pen or pencil, it will not be visible, and the design will fail. So it is a great idea to design something that will look good, both small and large.
Know What The Logo Means
Designing a logo without knowing what it stands for is a bad way to start. Every logo has a story behind it. For example, in the Twitter logo, the bird is flying away, which means that it is delivering messages around the world to other people.
Most of the time designers just come up with something random, and no work has gone into designing a logo that has a story and purpose behind it. Businesses think that they want something that is fresh and up to date with current design trends, however, having no story will not let you connect with your audience, and they will forget about you within seconds.
Design a logo that has a purpose behind it, and that shows what your company stands for. At the end of the day, the more people you connect with, the more clients your business is going to have.
The Final Words
At the start, designing a logo may seem difficult, and you might be questioning will I be able to come up with a design idea that is unique and cool at the same time. Do not worry, as you can take an example from other logos by doing a quick search on the internet.
The best way would be to read about company stories and how they came up with their logos and what meaning the logo has. Also, we have made you aware of some vital tips that you can incorporate in your logo designs to make it memorable and easily recognizable.
It is your job that you consider them when you sit down to design a logo for your company or brand.