Online shopping and e-commerce platforms have grown wildly popular over the last ten years – especially since the pandemic.
The way Covid-19 has affected every continent in the world has resulted in e-commerce platforms becoming the preferred shopping method – especially in the food industry. However, the challenge for online food vendors is trying to create a memorable experience around their edible products in their customers’ homes.
This Is Where Custom Packaging Comes In.
Custom food packaging is the best way for online vendors to build their brand, connect with customers, and protect their products. Read on to learn why custom packaging is vital for your food business.
Build Brand Awareness
Building brand awareness and increasing your business’ visibility is one of the biggest benefits of using custom food packaging. Even using something as simple as a label printer to tailor or personalize your packaging will leave an impression on your customers – helping you build your reputation and prove your credibility.
Using custom packaging is one of the best ways to advertise your brand and get noticed. Because your packaging is often the first thing your customer sees, it helps create a good first impression, gets your name out there, and highlights what your company stands for.
Beautifully tailored, well-thought-out designs incorporated into your packaging can also create a buzz about your brand on social media.
Reduce Your Transportation Costs
Another advantage of using bespoke packaging for your food products is that it can significantly lower your transportation and delivery costs.
Premade packaging means that you won’t have to pay to transport extra packaging weight, and it also requires less material to make – meaning that you save on supply costs as well. Tailored, streamlined packaging lowers the costs of shipping because the final product is more lightweight.
Do Your Part for the Environment
Using sustainable materials for your personalized packaging reduces your company’s carbon footprint, and, as a bonus, it also gives eco-conscious customers an incentive to support you.
In the last decade, consumers have become more concerned about the environment and have begun voting with their wallets. Using biodegradable, earth-friendly packaging can help boost your brand’s image.
Some options for sustainable food packaging include materials like cardboard, paper, plant-based inks, biodegradable straws, and wooden utensils.
Create a Memorable Experience for Your Customers
As mentioned previously, a customer’s first interaction with your brand is usually through your packaging. Before your customer has even tasted your food products, they will need to receive and unbox them. Custom packaging is an opportunity to create a memorable experience for your customers.
Use custom packaging that engages your customers’ senses – like beautiful designs and highly textured materials. You can also add fragrances to your packaging and place filler strategically to heighten anticipation.
Another way to encourage your customers to keep your packaging is to design it to double as a reusable container at home. Think about ways to make your packaging convenient to use and easy to store – before and after unboxing.